In 1925, following the closing of Cappellin Venini & C., Paolo Venini founded his own glass company, which he called Vetri Soffiati Muranesi Venini & C. While the company, under the artistic direction of sculptor Napoleone Martinuzzi, produced collections designed by Vittorio Zecchin, it soon became known for the pulegosi, an original style created by Venini and Martinuzzi. In 1932, both Martinuzzi and Zecchin left the company. Paolo Venini changed the name of the company to Venini & C. and Milanese architect Tommaso Buzzi became the new artistic director. After 1934, artistic direction was taken on by Carlo Scarpa, who designed most of the company's production through 1947. Side by side with Venini, who often intervened personally in design, Scarpa created numerous collections of objects characterized by refined colors. After World War II, Venini & C. sought numerous collaborations with artists such as architect Giò Ponti, and Swedish born Tyra Lundgren. After 1948, Fulvio Bianconi, Massimo Vignelli, and Tobia Scarpa contributed significantly to the new direction of the company. Paolo Venini died in 1959 and his son-in-law, Ludovico Diaz de Santillana, took over the management of Venini & C. He not only worked personally as a glass designer but also continued the collaboration started by Paolo Venini with various artists and designers. Starting in 1960 many other designers collaborated with the company; among them Thomas Stearns, Toni Zuccheri, Tapio Wirkkala, Laura and Alessandro Diaz de Santillana, James Carpenter, Dan Dailey,
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